Services

Do we want to be reputable or just to look reputable?

New Product / Launch Research

New Product / Launch Research

Ensure that market status, user barriers and development areas are seen in terms of consumers.
Conjoint (Product – Price Optimization)

Conjoint (Product – Price Optimization)

Enable calculation of a brand’s potential market share by analysing consumers’ buying preferences on the basis of product price / advantage.
RepMan – Corporate Reputation Management

RepMan – Corporate Reputation Management

Ensure “corporate reputation” performance measurement of a company / an industry in terms of all its stakeholders. Provide action-based solutions through its pre and post processes.
Brand Positioning - Market Potential

Brand Positioning - Market Potential

Identify any outstanding qualities of a brand in its own market or in the new markets, and ensure that they are assessed through competition analysis.
Satisfaction Research

Satisfaction Research

Ensure that strengths and development areas of a brand is identified by measuring the brand's general perception and business process satisfaction in terms of its target group.
Crisis Management

Crisis Management

Measure the influence of crises (in terms of a brand or in general) on the related brand, and associate it with business outcomes.
Test Advertisements

Test Advertisements

Ensure that perception and effectiveness of a brand's advertisements are pre-measured and post-measured in terms of the related group.
Communication Management

Communication Management

Ensure that perception and effectiveness of a brand's communication and messages are measured in terms of the related group.
Employee Brand

Employee Brand

Help to collect strategic data that can ensure branding by integrating the expectations of employees, who are the most important capital of business life, into the global, social and corporate culture.
Socio-Economic Impact Analysis

Socio-Economic Impact Analysis

Ensure that socio-economic contributions of the companies to the region / country where they are located, and the impact of their investments on regional. In the process of preparation of Economic and Social Impact Analysis, ZENNA serves together with its expert and academic staff.

  • Novartis Turkey

    “Reputation management is one of the top strategic targets of the companies today. In order to be able to manage our reputation, we need to understand our stakeholders and their expectations very well and to integrate our stakeholders into our business. RepMan’s reputation management model provides a clear roadmap for doing these. I had the opportunity to better understand our stakeholders' expectations, to determine reputation risks, to set targets and to take action to achieve these targets by using this model in the pharmaceutical industry, an industry where reputation is always on our agenda. I was lucky enough to measure the annual progress of our reputation within the scope of the model. We shaped our communication activities according to the results of this measurement.

    RepMan strengthens our knowledge of reputation management through its online platform and RepMan Forum in which outstanding speakers are included every year. ”

    Arzum Ustun
    Country Communications & Patient Relations Director

  • Allianz Turkey

    “ZENNA Consultancy does not only provide quick strategic solutions based on corporate needs but also offers analysis and interpretation of research results. They ensure that their research findings provide insight to managers at all levels based on their organisations and industries by offering efficient reporting methods through their expertise and experience. ”

    Piril Kadibesegil Yasar
    Sustainability Communication Manager