“Reputation management is one of the top strategic targets of the companies today. In order to be able to manage our reputation, we need to understand our stakeholders and their expectations very well and to integrate our stakeholders into our business. RepMan’s reputation management model provides a clear roadmap for doing these. I had the opportunity to better understand our stakeholders' expectations, to determine reputation risks, to set targets and to take action to achieve these targets by using this model in the pharmaceutical industry, an industry where reputation is always on our agenda. I was lucky enough to measure the annual progress of our reputation within the scope of the model. We shaped our communication activities according to the results of this measurement.
RepMan strengthens our knowledge of reputation management through its online platform and RepMan Forum in which outstanding speakers are included every year.
Country Communications & Patient Relations Director